
Companies misjudge growth by expecting it to be the responsibility of a single group, but it requires a collective effort. Product-led growth (PLG) is driven by the product, necessitating cross-functional collaboration. Key metrics for success include user retention, time-to-value, and activation rate, emphasizing a user-centric strategy for sustained engagement.

Product development can be an exciting journey, filled with innovation and possibilities. Yet, not every new product ends up being a success.